I was tasked with creating a social campaign to promote our Holiday Shop range, showcasing lightweight summer styles ideal for a city break. With a limited photoshoot budget, the goal was to evoke a sense of travel and sunshine through graphics.

I developed the concept of using a weather app-inspired design to highlight high temperatures, complementing the minimal studio shoot. The campaign visuals and animations were created using a combination of Figma, Photoshop, and After Effects.